About shop owner

Elicit the art lover in you. Ethnichic presents clothing, accessories and home décor with handmade paintings from the traditional art forms across India to add splendour to your elegance.

The founder Roshni Puthukudy is an artist at heart and a engineer by profession. She left her lucrative job to follow her heart. The traditional art forms had always excited her. So her genre of work is always inclined to these art forms. All the products from EthniChic are with ethnic and traditional art forms from various parts of India, but meant for the modern world. And the name itself symbolises the concept. Ethnic designs for Chic selections. A true combination of the modern women who is far ahead of her time but still wants to be connected to her roots.

Ethnichic looks at each creation as an art piece rather than attire or an accessory. Each piece of work elaborates our epics and ancient Indian mythology. Ethnichic designs are a true medley of art & are purely based on deep devotion and commitment for art. All the creations are handmade with utmost passion and care!

Ethnichic is trying to bring back the fast depleting art forms of rural India onto the most showable way of our love towards art – on our attire & accessories. Ethnichic designs promise to be a head turner & a crowd puller. What better way to showcase your immense love to Indian art forms than wearing it on. So come on in to explore the elite and enthralling Ethnichic designs.