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e'thaan design studio
Ritu Varuni
INTRODUCTION
Our work based solely on fair trade principles and natural materials, hopes to be a small attempt to preserve Indian craft skills and invigorate them through creative design. Here the artisan's skill and the designer's creativity come together in original design with a distinctly Indian flavour. E’thaan designs architecture and furniture, lights, table ware and interiors with craft inputs. The artisans who work and partner with us are paid according to a certain standard, in recognition of their hand skills. These skills can only be preserved if they get the respect that is their due. We cannot and do not believe in competing with industry. We believe craft has its own space and place and defines a way of life.
E’thaan showcases the work of architect and craft designer Ritu Varuni, based on the exploration and development of different Indian craft techniques.
ABOUT SHOP OWNER
From the old is born the new. 'E’thaan’ is a Lotha Naga Indian word for something`new’. E’thaan stands for creative contemporary Indian design rooted in traditional skills but infused with a new spirit. Indian design like the word ‘Indian’ stands for many things. It is not typical or singular but diverse in style and content as the many peoples and cultures it represents. We work with the many exciting and varied Indian craft traditions from Nagaland to Kashmir and seek to create an Indian design identity that we can call our own. A path that leads away from the typical abstract style of the steel and glass western contemporary. A path that belongs to today and still retains the quality of warmth that comes from the embers of an old fire.
SHIPPING POLICY
Products shall be packed and shipped across through reputed courier services. Please do not accept if the shipment appears damaged/tampered with.
REFUND POLICY
Products once sold will not be taken back.
ADDITIONAL POLICY
NO REVIEW AVAILABLE
SHOP PRODUCTS
Products From This Shop
