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INTRODUCTION

Be it commercial art or art for its own sake, Jayakumar Karunakaran invests a rare passion into his work. He realizes that businesses require a different kind of art, than, let’s say, a painting. But as an advertising professional, he realizes, that both art forms have certain basic things in common like specific objectives and target audiences. Jayakumar Karunakaran‘s fascination to delve deep down into the imagery that revolves around his mind and his desire to lend expression to it, led him to explore the world of paintings. What developed was more than an expression, but an impressionistic ensemble of energetic colors and bold strokes. Each of his paintings is an exploration, deep into the psyche of individual and collective consciousness. Little surprise, some of his paintings is mystical renditions of complex human predicament. Humanity, besieged by multiple inner and external pulls, is his favourite topic. Forming the base of his thought is the knowledge, which considers everything that shares space as one single entity. Therefore, his paintings seek to connect with humanity at a deeper, emotional and psychic level, just as his advertising does.