AMAR KOSA is a word from the ancient language of Sanskrit, which means ‘eternal collection’. Initiated by NIFTian Ruchita Singh, Amar Kosa is a fashion house that specialises in incorporating the best of ethnic fabrics along with trending silhouettes. The AMAR KOSA “Eve” is one who is willing to explore her senses, and display her soul proud and center. Apart from our pret/ ready-to-wear collections, we also believe in designing with the customer and customize the ensembles according to their tastes. The label caters to women of all shapes, sizes and ages with customisation and personal detailing being one of its key factors.