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Jovita Mascarenhas
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Jovita Mascarenhas



Cool, suave, sophisticated are the words that best suit Carl. He spends 80% of his time scouring the gallies of Mumbai looking for raw material for our lamps. He is our "sourcer incarnate".
In the other 20% he does product design, talks to clients and meddles in everyone's work.
Before he founded Shady Ideas, Carl ran a company that manufactured corporate gifts, before which he ran a design & print company, before which he paid heed to Mark Twain and didn't allow his schooling to get in the way of his education.

Jovita is the "crazy" of Shady Ideas. Always in control, every lamp has to have her approval!!! She gives creative direction to projects, handles finances and runs the place like a well-oiled machine at all times.
She hates multi-tasking, keeps forgetting things. Hence, keeps making notes and then keeps forgetting where she has put those notes.
Jovita has a basket list which includes sky-diving in South Africa. Her true love is exploring the world.