Vijayshree Sovani, a designer par excellence, and has won numerous awards in jewellery design at National and International Levels. She has an experience of nearly 15 years of making designer jewellery. Her Rio Tinto Global Design Award Winning Bracelet was featured in 2012 Oscars where her Bracelet "Sands of Time" was donned by Hollywood Celebrity and Presenter while hosting the TV Guide Oscars Red Carpet. It was also worn by Shaun Robinson in the 2013 Primetime Emmy Awards and has been featured in the Stylelab Celebrity Suite for the Oscars consecutively for the past 3 years.
She has worked as a free lance designer for many Domestic and International Jewellery labels. She has also been a designer at Jewellery Makers like Art Karat and Whitenife....
Having created a number of masterpieces for other manufacturers and competitions it was time for her own signature label created with the aim of bringing exquisite designer jewellery to the people. Inspired by themes from daily facets of life, each of her silver jewellery collections touch us in a very special way. The sublime jewellery just cajoles your emotions like a caress and is opulent in looks yet unobtrusive and light on the pocket.The power to make a stone, a piece of metal look divine is what makes her keep creating something new.