GUSH Shoes & accessories was founded as a brand for the discerning ladies and gentlemen of the new century. Well traveled, well read, well educated but still true to their roots. Who believe the true essence of design still exists and do not cave under mass pressure and stay strong to their values.
Started by Vrinda, a National Institute of Fashion Technology graduate with Manav, a Business Studies graduate & a lawyer! Two friends, each with a very distinct style but common passion ~ to create beautiful, timeless pieces to express their love and passion for design. The Brand was established to cater to a niche group of clients, as limited in number as their collections and just as sharply discerning. They believe in exclusive, creations - hence no design is mass produced and the quantities are kept to a minimal. Quality over quantity.
In this age of mass production and fast collections, GUSH humbly bows down to the age-old Indian pride – ‘karigari’. They rely only on the finest selection of raw materials, from all over the country, to create design that is environmentally aware and sustainable. Each product is modern in design sensibility but handcrafted meticulously using traditional craftsmanship techniques to ensure each of their footwear and bags will delight the senses, comfort body and soul and be passed on through generations as prized possessions .